Last year’s cyber week saw sitewide discounts of 50 percent, which Inglis said will be repeated this year, but the company will cap such sales to avoid the season-long heavy promotions of some retailers. The company notched record holiday sales last year and expects to do the same this year. Looking out at the near-term, the business looks to best itself once again this holiday season, Inglis said. And theres no telling how the candidates will react when one of them decides to throw another under the bus. But one of the candidates is the secret 'insider,' the undercover spy who already works for the company. Whether ShoeDazzle would also hit heavier on the bricks-and-mortar front remains to be seen, but Inglis said it’s a consideration, pointing to vacancies at malls as potential opportunities for ShoeDazzle. Four people compete for the exciting position of Director of Brand Marketing at the hip online shoe company Shoedazzle. ShoeDazzle currently sells a limited offering of apparel, but customers “felt it didn’t really match the pizzazz that the shoes brought to them,” she added. “One of the things we heard is they didn’t think we had apparel that was meeting their needs,” Inglis said.
#SHOES DAZZLE FREE#
TechStyle’s brands will often hold meet-and-greet dinners with VIP customers to solicit feedback and conduct consumer research. Become a VIP member and enjoy up to 30 off regular pricing, exclusive sales, VIP rewards and free returns & exchanges on shoes, boots, handbags and clothing for women. To that end, Inglis said the company will launch apparel next year, potentially around March or April. TechStyle - since its acquisition of ShoeDazzle in 2013 for an undisclosed amount - has continued to learn from its customers and refine its assortment accordingly.
The JustFab shopper, by comparison, is still trendy but bases her selections around more classic styles and can be described as the girl next door, Inglis said. ShoeDazzle shoppers, Inglis pointed out, are much more about pushing the envelope and wanting to stand out with their style selections. The two are part of a portfolio of brands that make up the TechStyle Fashion Group family that also includes Fabletics and FabKids.
It’s particularly important as ShoeDazzle, which is forecasting 2017 revenues to exceed $100 million this year, looks to continue to solidify its distinction in the marketplace from competitors, including even its own sister brand in JustFab. The success will pave the way for a boost in more mash-ups with influencers next year, Inglis said. The company said the Mattel partnership, with most of the shoes priced at $39.95, is on track to beat expectations of driving $100,000 in revenue. The most enjoyable part of the job was the awesome discount, and the company culture.Penélope Cruz, Sadie Sink and More Attend the Chanel Soirée in VeniceīarbieStyle, with 1.8 million Instagram followers, has so far led to 3 million total impressions since the Mattel collaboration’s launch with 2,000 clicks to the ShoeDazzle site. In any situation where the call was becoming too much to handle, the shift supervisor would take over the call. Luckily, we were well-trained to end the call on a happy note. Some people were just plain nasty and treated me as if I personally robbed them. The hardest part of the job is when the VIP charges would go through at the beginning of the month, and people would call in to dispute the charges. The office environment was amazing! Everyone really supported each other, and we would have each other's backs after extremely stressful calls. I also learned a lot about shoe-construction and styling.
#SHOES DAZZLE HOW TO#
I learned a lot about customer service and how to de-escalate situations with callers. Assisting customers with first order Fashion consulting.Providing refunds/exchanges/store-credits.Retaining or handling the cancellations of VIP accounts.Answering and resolving at least 65 calls per day.
Arriving at least 5 mins prior to shift to start-up computer and check emails.A typical day at ShoeDazzle consisted of:
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